Famous Google SEO Algorithm Updates

SEO is good for your site. The catch is, not all SEO is equally good. Do you still think a super SEO technique is to stuff your titles? Example: Sacramento Roofing Contractors making Roofs for Sacramento homeowners who have a room on their Sacramento home.

Google Panda

“Conversational search” is one of the biggest examples Google gave. People, when speaking searches, may find it more useful to have a conversation.

“What’s the closest place to buy the iPhone 5s to my home?” A traditional search engine might focus on finding matches for words — finding a page that says “buy” and “iPhone 5s,” for example.

Hummingbird should better focus on the meaning behind the words. It may better understand the actual location of your home, if you’ve shared that with Google. It might understand that “place” means you want a brick-and-mortar store. It might get that “iPhone 5s” is a particular type of electronic device carried by certain stores. Knowing all these meanings may help Google go beyond just finding pages with matching words.

Google Penguin

Google launched the Penguin Update in April 2012 to better catch sites deemed to be spamming its search results, in particular those doing so by buying links or obtaining them through link networks designed primarily to boost Google rankings. When a new Penguin Update is released, sites that have taken action to remove bad links (such as through the Google disavow links tool or to remove spam may regain rankings. New sites not previously caught might get trapped by Penguin. “False positives,” sites that were caught by mistake, may escape.

Google Pigeon

Duplicate listings are one of the biggest negative ranking factors in Local SEO. If your business has more than one listing for a single location in an online directory, those are duplicates. You may think duplicates increase the chances of someone finding you online, but just the opposite is true.

Google Hummingbird

“Conversational search” is one of the biggest examples Google gave. People, when speaking searches, may find it more useful to have a conversation.

“What’s the closest place to buy the iPhone 5s to my home?” A traditional search engine might focus on finding matches for words — finding a page that says “buy” and “iPhone 5s,” for example.

Hummingbird should better focus on the meaning behind the words. It may better understand the actual location of your home, if you’ve shared that with Google. It might understand that “place” means you want a brick-and-mortar store. It might get that “iPhone 5s” is a particular type of electronic device carried by certain stores. Knowing all these meanings may help Google go beyond just finding pages with matching words.

Mobilegeddon

The main effect of this update is to give priority to websites that display well on smartphones and other mobile devices. The change does not affect searches made from a desktop computer or a laptop.

Google Fred

The Fred is an algorithm update that targets black-hat tactics tied to aggressive monetization. This includes an overload on ads, low-value content, and little added user benefits. This does not mean all sites hit by the Google Fred update are dummy sites created for ad revenue, but the majority of websites affected were content sites that have a large amount of ads and seem to have been created for the purpose of generating revenue over solving a user’s problem.

Google updates may affect your rankings. Be careful and check your site often.

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